As many of you know, I am a professor in the Crowell School of Business at Biola University. Every semester, about this time, I put out a note to local businesses and non-profits to see if any are interested in partnering with my students on a new website. These students are upper-division business students taking my Digital Business course.
This fall, I am changing the assignment: instead of creating new websites, the students will now be writing an assessment of a business’ online presence and then working with the business to make improvements. Each assessment will be customized to the partnering business, but, at a minimum, will contain evaluations and recommendations for the following:
- Website design and content
- Social Media use and integration
- Mobile experience
- Search engine results, including local search
- Ratings on recommendation sites (Yelp, etc.)
- Online advertising
There is no charge or commitment required for this evaluation, beyond taking the time to answer student questions. As a minimum, your business must have a website in order to qualify for this project. If you think your business or non-profit might be interested in partnering with my students on this project, please drop me a line using one of the links below.