Focusing on strategy at

April 15, 2013 — Leave a comment

Readers of this blog know that I am the director of the conference, to be held here at Biola from June 4-6. You may also know that the conference will have sessions in one of three “tracks”: Theology, Strategy, and Education. In this post I want to share with you just a bit about what you will be seeing in the “Strategy” track. Sessions in the Strategy track are designed to provide insight into how organizations can leverage Internet and social media tools to make themselves more successful. Speakers in this track will address practical issues such as how to gain more social media followers and increase return on investment.

Here are examples of some of the sessions in the Strategy track that we already have confirmed for this year’s conference:


  • ichurch-logoJason Caston, owner of Caston Digital and author of the iChurch Method book series, will be presenting two sessions: “The iChurch Method: How to Advance Your Ministry Online” and “How to Get One Million Social Media Fans: Take Your Social Media to the Next Level”.

  • Paul Steinbreuck, CEO of, will be leading a session entitled: “Grand Central: Making Your Website a Powerful Hub of Communication, Connection & Growth.”

  • Neil Perlin, founder of Hyperword Services, will be leading sessions on the use of mobile technologies. He will begin with “Mobile 101: Understanding What Your Ministry Needs to Do Now!” and follow up with “A Deep (But Non-Techie) Dive Into Mobile.”

  • Dan Saugstad, the head of the Engagement department at Trinet Internet Solutions, will be leading a session entitled “Persona & Purpose: Who are you reaching and what are you doing with those you reach?”

  • Carolyn Kim, who leads the public relations emphasis in the journalism department at Biola University, will lead the session: “How To Ignite Your Pinterest Boards: Steps to Double Your Engagement & Measure Your ROI.”

These sessions, combined with the opening night keynote address from Michael Hyatt, will make this year’s conference an event not to be missed! You can find out about speakers in the other tracks or get more details about the event (including how to register) on the conference website. I look forward to seeing you there.



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Online ministry researcher and educator. Associate Professor and Director of Innovation for the Crowell School of Business at BIola University. Author of Ministry in the Digital Age.

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