Evaluate Your Online Presence

August 7, 2014 — 5 Comments

As many of you know, I am a professor in the Crowell School of Business at Biola University. Every semester, about this time, I put out a note to local businesses and non-profits to see if any are interested in partnering with my students on a new website. These students are upper-division business students taking my Digital Business course.

This fall, I am changing the assignment: instead of creating new websites, the students will now be writing an assessment of a business’ online presence and then working with the business to make improvements. Each assessment will be customized to the partnering business, but, at a minimum, will contain evaluations and recommendations for the following:

  • Website design and content
  • Social Media use and integration
  • Mobile experience
  • Search engine results, including local search
  • Ratings on recommendation sites (Yelp, etc.)
  • Online advertising

There is no charge or commitment required for this evaluation, beyond taking the time to answer student questions. As a minimum, your business must have a website in order to qualify for this project. If you think your business or non-profit might be interested in partnering with my students on this project, please drop me a line using one of the links below.

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Dave

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Online ministry researcher and educator. Associate Professor and Director of Innovation for the Crowell School of Business at BIola University. Author of Ministry in the Digital Age.

5 responses to Evaluate Your Online Presence

  1. This is a brilliant idea and great assignment!! well done professor

  2. I would welcome the assistance with my website. We are currently using it to develop an interest list for student enrollment.

  3. My wife and I own a bontique catering company. Our website has not been updated in a few years and we are struggling to draft and implement a social media plan. I would be interested in participating in this project.

  4. We just opened a homeschool supply bookstore this year. We would be interested in participating and receiving input.

  5. Dave, yes, I am interested– and we can talk about this at first opportunity.

    Freddy

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