In my previous post, I outlined In order to effectively reach our audience, whether that be a congregation, our donors, or new clients, we must understand what they do online. But so many organizations think they already know what their audience does… From my book:
Once you have identified your potential audience, it is essential that you fully understand their digital habits. This is where so many go wrong: they assume that they already understand their audience and can skip this step. Simply using intuition or a “gut feeling” about it is not acceptable; you must include solid research on your target audience as part of your strategic planning.
