Readers of this blog know that I am the director of the biola.digital conference, to be held here at Biola from June 4-6. You may also know that the conference will have sessions in one of three “tracks”: Theology, Strategy, and Education. In this post I want to share with you just a bit about what you will be seeing in the “Strategy” track. Sessions in the Strategy track are designed to provide insight into how organizations can leverage Internet and social media tools to make themselves more successful. Speakers in this track will address practical issues such as how to gain more social media followers and increase return on investment.

Here are examples of some of the sessions in the Strategy track that we already have confirmed for this year’s conference: Continue Reading…

This June, I will be directing the biola.digital conference again. I am very excited for the conference this year for so many reasons. What is biola.digital?  Simply put, it is a meeting of the minds designed to empower individuals with the vision, knowledge, and relationships necessary to be thoughtful stewards of digital technologies for the cause of Christ. It is a place where you will meet others that are dealing with the same issues as you are: how do I best use digital technologies to reach my audience, my students, the world?

GodBlogConThe Biola Digital Ministry Conference was established in 2005 under the name “GodBlogCon”, focusing on the use of personal and professional blogging for the Great Commission. After two years of being hosted at Biola University, the conference was moved to Las Vegas in conjunction with BlogWorld and Media Expo for the 2007 and 2008 conferences.

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In my previous post, I outlined In order to effectively reach our audience, whether that be a congregation, our donors, or new clients, we must understand what they do online. But so many organizations think they already know what their audience does… From my book:

Once you have identified your potential audience, it is essential that you fully understand their digital habits. This is where so many go wrong: they assume that they already understand their audience and can skip this step. Simply using intuition or a “gut feeling” about it is not acceptable; you must include solid research on your target audience as part of your strategic planning.

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