Archives For Best Practices

Since many of you may be new to my blog and research, I wanted to make you aware of the “resources” section and some of the online ministry tools I have put there. The “resources” section is available both at my main site and my Facebook page.

One of my first projects in the area of online ministry was to seek an answer to the question: what makes online ministry successful? This led to the development of a research project to determine the “best practices” in online ministry.  From November 2007 to April 2008, over 300 ministries took a survey and reported on how they were doing Internet ministry. From the data collected, a series of “best practices” were developed matching ministries who reported success with their Internet presence with answers to the survey questions. I presented the results of this research at the Internet Ministry Conference in October 2008. Continue Reading…

SEO for ministry

March 5, 2009 — 3 Comments

web_searchIn my survey on Internet ministry, I asked the participants if they had optimized their site for search engines. Forty-two percent of the respondents said that they had indeed done some form of SEO. And thirty-two percent stated that they counted on search engine results as the primary means for people to find their sites.

I also left a spot for comments on just how these ministries were doing “search engine optimization” (SEO) on their sites:

“The more we are integrated with other sites (Facebook, blogs, etc.) the better.”
“Ask the congregation to search for the site.”
“Create web pages for other churches in the area.”
“I believe that doing SEO is just part of doing good site design. If you have a web site, you want people to find it. If you want people to find it, you must show up in search results.” Continue Reading…

I wasn’t going to post again until after the new year, but saw an article in yesterday’s paper  (yes, I still read the newspaper, get over it) that questioned the validity of NSF funding going towards researching online gaming.  Below is a link to a story from a few months ago about the actual research project which sheds some light on what they are doing.  While I don’t want to argue the merits of NSF funding going towards this, I do truly believe that we can learn a lot about Internet ministry by studying how people interact online through games such as World of Warcraft and the “not really a game” Second Life.  See my write-ups here and here about this and read the news story below.

UCI tackles ‘World of Warcraft’ mystery

And Happy New Year!