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Getting in their stream

February 24, 2010 — 1 Comment

I wrote last week that I believe we are now in a “post-website” world, where the organizational website, while important, is no longer the centerpiece of how we interact online.  Continuing to think along these lines, the question then becomes: what should be the main focus of our online communications and interactions?

My answer to that question is not simple. I believe that the best way to interact with our target audience is to build relationships with them online.  And one way to build relationships with them is to insert ourselves into the “streams” of information that they consume everyday.  To have the maximum reach possible, we must understand the streams that our potential audience wades through on a daily basis and become part of it.

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As I endeavor to stay on top of all the latest news and opinion surrounding online ministry, I have turned to Twitter as a resource. By “following” those who post about Internet ministry, I can keep up to date with what they are thinking and get the latest news and opinion in near real-time. I have a love-hate relationship with Twitter, which you can read about here, but do feel that there are some ways it can be used as a positive contributor to my work. Since I also follow a multitude of other people besides those who tweet regarding online ministry, I have created a Twitter “list” of those who fall into the Internet ministry category so I can better track them.

And you can follow it too: the list name is:  “@DaveBourgeois/online-ministry“. If you have suggestions for others to be on this list (including yourself), let me know in the comments. My only criteria is that those in the list use Twitter to post primarily about online ministry. I will be actively managing this list, so if someone on the list tweets mostly outside of this topic, they will be removed.

Here’s the current list right now:

picture-1As I have stated in a previous post, I believe that some of the current social media tools we are using are really just the first successful incarnations of some future technologies.  Changes in technology, along with the competitive marketplace, force the software tools we use to evolve and change. Just as Friendster gave way to MySpace, which is giving way to Facebook, so the latest darlings such as Second Life and Twitter will most likely give way to something being created right now. Continue Reading…