Archives For strategy

Readers of this blog know that I am the director of the conference, to be held here at Biola from June 4-6. You may also know that the conference will have sessions in one of three “tracks”: Theology, Strategy, and Education. In this post I want to share with you just a bit about what you will be seeing in the “Strategy” track. Sessions in the Strategy track are designed to provide insight into how organizations can leverage Internet and social media tools to make themselves more successful. Speakers in this track will address practical issues such as how to gain more social media followers and increase return on investment.

Here are examples of some of the sessions in the Strategy track that we already have confirmed for this year’s conference: Continue Reading…

Sharing Their Legacy

July 1, 2011 — 2 Comments

For the past few years, a small team of people within Campus Crusade have been recording the stories of their most seasoned veterans in order to share them with the next generation of Campus Crusade staff members. These stories of their struggles, successes, and failures and God’s continued faithfulness are simply amazing!

Over the past year, I have had the opportunity to work with the Campus Crusade Legacy Project to develop their social media strategy.  We spent several months defining a vision for their online presence and then a few more months getting it all online: a website, a Facebook page, and a YouTube channel.  Now that the sites are up and running, I hope you will take a moment to check out some of these stories and be encouraged.

Campus Crusade Legacy Project website

Campus Crusade Legacy Project Facebook page

Campus Crusade Legacy Project YouTube channel

fingerprintIn my last post, I reviewed what I call the “foundational principles” for developing an Internet Ministry strategy. In this post, I will begin reviewing the steps involved in developing that strategy.  This strategy framework is based in part on the one originally presented in Planning Strategies for World Evangelization by Dayton and Fraser and updated in Media In Church and Mission by Viggo Sogaard. By combining that framework with my background and experience with churches and technology, I have developed a framework for developing an Internet Ministry strategy which can be used by ministries of all sizes who are working to use the Internet as a tool in their ministry.  I have created a worksheet for this strategy, which is available on my company’s website on the page developed for my “God In the Tubes” workshop presented last week. Continue Reading…