Archives For myspace

picture-1As I have stated in a previous post, I believe that some of the current social media tools we are using are really just the first successful incarnations of some future technologies.  Changes in technology, along with the competitive marketplace, force the software tools we use to evolve and change. Just as Friendster gave way to MySpace, which is giving way to Facebook, so the latest darlings such as Second Life and Twitter will most likely give way to something being created right now. Continue Reading…

China and web 2.0

November 26, 2007 — Leave a comment

A new report on how the Chinese are embracing web 2.0 gives me ideas on new strategies for reaching this mission field (hat tip to Sampsung @ HiLaws). According to the report, Chinese Internet users are much more likely to use user-generated content to make purchasing decisions than Americans (58% to 19%).  They are also much more likely to post comments to blogs and are younger than those in the US. To me, this points to a trust issue: the Internet users their trust each other more than those here. It could also possibly point to a distrust of corporate web sites as well. If we want to reach these users, we should understand this. Tools such as Facebook, MySpace, SecondLife, and others should not be foreign to those trying to reach the next generation of Chinese…or Americans, for that matter. Missionaries should not create new web sites but, instead, learn how to get involved in the spaces where the people already are.

But are any missions organizations giving this a focus? I honestly don’t know…but I’ll find out!