In my survey on Internet ministry, I asked the participants if they had optimized their site for search engines. Forty-two percent of the respondents said that they had indeed done some form of SEO. And thirty-two percent stated that they counted on search engine results as the primary means for people to find their sites.
I also left a spot for comments on just how these ministries were doing “search engine optimization” (SEO) on their sites:
“The more we are integrated with other sites (Facebook, blogs, etc.) the better.”
“Ask the congregation to search for the site.”
“Create web pages for other churches in the area.”
“I believe that doing SEO is just part of doing good site design. If you have a web site, you want people to find it. If you want people to find it, you must show up in search results.”
In my e-business strategy class this week, we spent some time reviewing SEO concepts, using Google’s starter document on search engine optimization as our talking point.Â Now, there are two components to ranking high on a Google search: 1) good SEO design on your web page, and 2) lots of other sites linking to yours. You have full control over the first, not so much over the second. Many will say (see comment above) that the best SEO is done by making your site the greatest site in its niche.Â And this is true and will surely help you in the second component listed above. But why not follow Google’s advice and design your site to be as search-engine friendly as possible?
Anyways, all this is to say that if you are trying to figure out how to make your site show better in search results, then one of the best places to start is Google’s SEO document.Â Most of the changes discussed in this document require you to know how to modify HTML on your site, so you may want to give this to your webmaster/tech guru.