Archives For post-website world

Last time, I explored the idea that we are in a “post-website world.” Because of this, it is important that we learn how to get our message in front of our audience where they are. And the data show that they are on social networks. But this sometimes leads ministry leaders to the wrong conclusion, as I discuss in my book:

Many will look at these data and this shift toward more interactive and social online activity and draw the conclusion that their ministry should build its own social network or other interactive site. This is absolutely the wrong conclusion! If you knew that your potential au- dience went to Starbucks every day and you wanted to engage with them, would you first build your own coffeehouse down the street and then tell them, “Come to my shop; I’ll be waiting”? No. Your best strategy would be to go to Starbucks yourself and interact with them there. There are very few situations in which creating your own environment for interacting with your audience makes sense.

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In my book, Ministry in the Digital Age, I assert that we are now in a “post-website world.” Here is how I explain it:

You see, we are now living in a post-website world. I don’t know exactly when it happened, but sometime in the past few years, there has been a move away from the organizational website as the primary way that people will interact with organizations. The massive popularity of social networking and the rise in mobile phone usage have changed the game. The key to understanding this is simple: the primary use of digital tools is now relational, not informational.

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