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Have you ever wanted to pick the brain of some of the top names in online ministry?   Have you ever wondered what they thought it meant to be “excellent”? As part of the preparation for our study on excellence and presentations for the CLA 2010 Ministry Internet and Technology Summit, StateOfMinistryOnline has conducted several interviews with top ministry leaders, asking the question: what does it mean to be excellent online?

Interviewees include:

Here are some highlight quotes from the interviews, see if you can figure out who said them:

Sometimes online excellence is seen when someone has taken the initiative and laid the foundation for others to follow.

Great content must be wedded with high usability. If you have excellent content but it’s hard to use the content is obscured. Not focusing on usability creates distortion that gets in the way of the content. Even if you have financial resources and a competent staff, poor usability will lead to an ineffective website.

When you go to a restaurant, you don’t go just for the food or for the look of the dining room, you go for the experience. This is how Facebook draws so many people: not just the content, not just the design, but the experience of it. The experience of a web site is created by how you navigate through the content. When you are designing your site, foremost consideration must be given for how the users will experience it!

Go read the interviews at StateOfMinistryOnline to figure out who said these and to get much, much more insight!

Of course, it couldn’t let this finish without reminding you of the CLA 2010 conference coming up in San Diego in April. And encouraging you to come! I am part of the team putting together a special 12-session summit on the Internet and technology, where we will be taking the principles learned from these interviews and other research and presenting them.

Also, if you are interested in coming (or even if you’re not!), please consider taking the online survey we have developed to help us further our research. For your time (about 20 minutes), you will receive a $50 discount to the conference.